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FOR IMMEDIATE RELEASE:
GRACE MEDIA, INC. select SOLLY COMMUNICATIONS as lead consultants and developers for online initiative.
Publishers of Grace Magazine (New York) launch online editorial and community site for readers.
Los Angeles, Ca January 15 2002 – Grace Media, Inc., publishers of fashion and beauty magazine ‘Grace’, today announced that SOLLY COMMUNICATIONS (Los Angeles) has been selected to develop a website for the magazines readers and to consult on online initiatives related to research and services for marketing partners.
The website, gracestyle.com will combine an editorial extension of the magazine with an online community for Grace Magazine readers sporting features such as homepages, messaging and bulletin boards.
“The internet is an important part of our total media presence’” said Pam Henning Grace Co-founder and Executive VP at Grace. “We’re looking for the web to become part of a cyclical dynamic with our readers. Online is a place where we can extend the relationship and provide a point where our constituents actually live a small part of the Grace experience.”
Scheduled to launch in May 2002, gracestyle.com with feature extensions of, and content additional to, the printed magazine version. Built on the PHLUENT™ content management platform, Grace Media staff will publish new content to the site weekly, including promotional items and content available exclusively to members of the planned online community “GraceVille”.
“We’re looking forward to working with the team at SOLLY COMMUNICATIONS” adds Henning “Their track record in site development and deployment as well as community building speaks for itself and that’s what we want for Grace.”
SOLLY COMMUNICATIONS will be providing architecture planning and reviews, interface design and on-going consultancy services for Grace Media Inc.
“This is an exciting opportunity to break the mold of traditional magazine sites,” said Gerald Lloyd Solly creative director at Solly Communications. “Developing an interactive environment for readers to contribute to the media process is something not leveraged enough by many sites. Grace Magazine want to push the envelope of traditional web publishing and actually build an environment where users participate, rather than just swallow banner-ads.”
ABOUT SOLLY COMMUNICATIONS:
Solly Communications creates identities and provides brand management and consulting services to a wide range of companies including pharmaceutical, entertainment and technology sectors. Based in Los Angeles California, Solly Communications is a full service company providing end-to-end creative and production for print, internet [website design and creation], outdoor and broadcast.
ABOUT GRACE MEDIA, INC.:
Grace Media, Inc. was formed in December of 2001 as a platform to develop and build business opportunities aimed at serving the 7 out of 10 women in the United States that are size 12 and up. As the category leader, Grace Media, Inc. is an empowering magazine and marketing vehicle for this niche market. Grace Magazine’s editorial pages present revolutionary positive images and messaging where women can see and be inspired by full-fashioned stylish, beautiful women with whom they can relate. The high-quality fashion layouts, realistic lifestyle content, celebrity columnists speak directly to the ideal and aspiration of beauty and style for this upscale reader.
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